How To Land Top Tier Media Coverage In 13 Simple Steps

6. Mind-map as numerous media protection suggestions as you can believe of

Now let us say you have all-around 10 to 15 subject areas. It is really time to get started ideating. I do this in a few approaches. You may possibly choose an additional way, but this is what functions for me.

Set your self a timer for each and every subject, and drive yourself to appear up with as lots of suggestions as probable.

The critical in this article: Will not let by yourself time to talk yourself out of an idea, no subject how outrageous it appears at this stage.

By timing oneself you are switching off the part of your brain that logically attempts to weed out silly or preposterous tips.

Right now we want them all!

I select to open up a new blank google doc and variety the suggestions out, basically since I type more quickly than I produce.

7. Pick 5 – 8 solid media coverage thoughts

You want to conclusion up with close to 80+ unfastened ideas.

Sometimes these are just questions.

All-around 90% of these suggestions will not be pretty very good, and that’s wonderful.

We only want 5 to 8 superior kinds that we can validate more.

Bear in mind, we will need to go by means of the discomfort of the other 75 negative tips to get to the 5 strong thoughts. 

8. Validate your media protection concepts with far more information

Now let’s say we have 5 solid tips. It is time to validate them.

We want to do a fast feasibility test.

If the concepts are reliant on details, for example, we have to have to start off browsing for the info needed, or get a facts specialist to locate out if the data is there, and to framework it into a structure that works for the tale.

I have a tendency to do desk investigate and reflection at this phase: 

• Is the details offered or is there comparable facts offered? 
• Do the suggestions travel an psychological response?