Improving Lead Generation Results by 70% With SEO Content

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This article was co-authored by Jeremy Doherty and Taylor Todd.

Search engine optimization is no for a longer period a nice-to-have for businesses — it is really a have to. If your corporation allocates its sources to create better content that’s optimized for search engines, you can expect to see an extraordinary return on that expenditure. This proved to be the situation for our client Digilant.

The Importance Of Mobile SEO

The Strategy

Digilant was wanting for a tailor made content material advertising company that could help them realize their main company ambitions:

Boost website site visitors
Create qualified prospects
Allow revenue

That is when Influence & Co. came in. Our workforce labored with Digilant to produce a custom made material technique that was customized to their company’s specific wants. The over-all objective: Develop on-website Search engine optimization weblog written content that drives internet site site visitors and competent inbound prospects.

In order to carry out this, we leveraged Search engine optimisation techniques this sort of as quarterly key phrase investigate to produce and publish articles on Digilant’s blog site that would boost their on the internet visibility and generate potential prospects to their web-site.

But getting qualified prospects as a result of the (virtual) doorway was only the to start with step. We also experienced to be certain that information we made geared up Digilant’s profits group with the information they necessary to transfer prospects further more down the funnel.

The Benefits

With each passing working day, Digilant’s articles strategy proceeds to present immense benefit to the organization. Here are some of the written content marketing and advertising success we have seen since the beginning of our partnership:

Improving Lead Generation Results by 70% With SEO Content

48% quarterly growth in page-one keyword ranking. 152 page-one keywords in Q2. 225 page-one keywords in Q3.

46 percent increase in organic search traffic. 12 percent increase in social traffic. 30 percent increase in email traffic.

Better sales enablement. "The sales team loves the blogs we've created and has been really happy with the leads they've gotten through these pieces. Content is really helping their business grow!"