Eagle Autos are a now defunct marque of the Chrysler Automobile Company. Eagle turned element of the Chrysler secure with the takeover of AMC by Chrysler. Eagle vehicles were firmly aimed at the Auto enthusiast. The Eagle badge only survived for 10 yrs in between 1988 and 1998 but some types in the array attained excellent gross sales the very best of these was the Eagle Vision Sedan and the more sporty Eagle Talon. At first taken from the AMC Eagle identify at takeover the Eagle was retained as badge by Chrysler and a selection of designs were being created for the automobile enthusiast and the Eagle models had been promoted through the present AMC and Jeep dealership network. The 1st two Eagle Auto designs to be manufactured by Chrysler had been originally intended under the AMC corporation types staying made called the Leading and Medallion.
Other models were being re branded and re badge from types in the Chrysler array. Eagle was a limited lived badge in portion due to Chryslers economic complications in the early 1980s as these Chrysler injected much more money into a further of its previous AMC marques Jeep. Earnings margins amongst sellers were higher for Jeep than the Eagle brand and as this sort of experienced from absence of marketing and advertising amongst its piers.
Right after 10 yrs of creation it was made the decision by Chrysler to wind down and discontinue the Eagle marque with the last Eagle Products rolling off the creation line in 1998. Nonetheless a variety of the Eagle designs sold in very good quantities and remembered in some passion by entrepreneurs these incorporate the AMC Eagle Wagon, Premier, Summit Wagon and the sports model the Talon.
Eagle suffered from a deficiency of promoting and advertising as Chrysler re aligned and put additional of its marketing spending budget into some of its other far more rewarding marques.
Further more industry erosion was triggered by Chryslers prepare to market Eagle types in its Jeep dealerships. Jeep has powerful market place recognition and a faithful shopper base and Eagle designs were being in no way held in the very same esteem as the Jeep brand.
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