The Role of A Company’s Mission and Vision Statement in Increasing Company Profit

Santo Ae

Any starting out company should have a mission and vision statement. This statement may not be the present concern of the proprietor but failing to formulate one will definitely give your future clients a general idea of where your company is heading.

What is its importance? Have you heard the adage: “You won’t know how to reach your destination if you don’t know how to get there?” This quotation is usually attributed to planning. But planning entails a specific set of goals and objectives. Without a properly delineated objective, one is at a lost on where his actions are leading to. The plan serves as your map, and your objectives or mission serves as your guiding light. The vision is what you want to reach, keeping yourself focus on the goals and plans of achieving that vision.

Did you know that your company mission statement says almost everything about your company that consumers don’t need to bother in reading your company profile? Let’s take for example the business of marketing and selling soy candles. Not all people may have heard about your product but any starting out company will be known by what their products contain and delivers with every consumer’s usage.

With the prevalent environmental pollution and wellness awareness being promoted worldwide, individuals are endeavored to use environmentally safe products thus promoting wellness. The environmental conservation enthusiasts will always look for ways on how to minimize their part in contributing to the total pollution the world is creating. Health and wellness consumers, like those that frequent the spa and saunas, will at one time appreciate the scent from the candles during their massage session. Naturally, they will inquire on its name and source. Where does your mission fits in and consequently your vision?

By stating in your mission or the goals of your company, let’s take for example: to promote environmental soundness and holistic wellness – you are stating in one simple sentence a company that is health-oriented and at the same time, responsible. Your product, as in this case, further confirms this mission statement. Consistent, right? As such, if in case your vision statement is to be the nation or world’s leading provider of aromatherapy equipments and supplies – that would not be a hazy dream after all, wouldn’t it?

Going back to that situation where the health spa client inquired on the source of the scented candles, the attendant and therapist may not have direct access to you as the supplier but they are given knowledge on what those candles contain. This is to affirm their company’s dedication for wellness, which means more consumers for your products. Rest assured though, that this is a strategy for these health clubs as part of their customer-come-back programs. More clients for their health and wellness clubs that enjoys their environmentally friendly scented candles also means more consumers for you as their favored supplier on such aspect. This means more income and profit for your company, thus, validating that your map and guiding light, which are symbolized by your mission and marketing plans, are the right combination for the successful attainment of your company’s vision.

And now, let me ask you, where are you heading?

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