4 Social Media Marketing Content Ideas for Thanksgiving [For Any Brand]

4 Social Media Marketing Content Ideas for Thanksgiving [For Any Brand]

The getaway year is just all over the corner, which implies it is time to start scheduling your seasonal Thanksgiving social media written content.

Individuals are acquiring far more for the duration of this interval than at any other time of the calendar year. They research for the perfect food items, décor, and items to existing to their mates and family members all through the vacations. In truth, on-line browsing is probable to improve by 29% this year by itself. 

Thanksgiving articles is an significant way of maintaining your brand entrance of intellect. Your customers will research for beneficial and inspiring content material to get ready for the holidays, and you want them to stumble throughout something you’ve published.

Now, Thanksgiving articles can acquire a variety of directions relying on your manufacturer, but it must supply fresh new will take on an previous tradition and tie your brand into the heat and fuzzy feeling of the approaching holiday getaway. The articles you publish for the duration of this year must be of the utmost excellent if you want your brand name to be successful due to the fact there will be a good deal of very hot competition. 

In this guide, we’ll assistance you arrive up with unforgettable and exceptional Thanksgiving content concepts and topics that will seize your audience’s interest.

4 Social Media Material Concepts for Thanksgiving

Not absolutely sure what to include things like in your Thanksgiving content marketing prepare? Right here are eight tips your audience will really like.

1. New Will take On an Old Tradition

All around Thanksgiving time, lots of persons are wanting for new tips that they can apply to an old tradition. A single of the most successful new refreshing takes on an previous vacation is the thought of Friendsgiving. 

This refers to a lower-strain evening meal with pals immediately after Thanksgiving. Social media posts encompassing the plan of Friendsgiving may perhaps be ideal for models that cater to young people today. 

In accordance to a new research, 7 out of 10 youthful People claimed that they favored the thought of Friendsgiving to Thanksgiving.

Present day customers are ever more solitary, childless, or residing much away from their family, so Thanksgiving can be a bittersweet or neutral time of the 12 months. Friendsgiving material can support these people today really feel extra optimistic about the approaching holidays and develop enjoyment among a team who really don’t feel ties to the Thanksgiving custom. 

It is significant that firms sector instantly to clients who could not match in with the Thanksgiving cliches. These shoppers still want to sense incorporated in the positivity surrounding the holiday break.

Featuring a new take on an aged custom is a attempted-and-legitimate way of generating fascinating content material. 

Ahead of the web existed, Campbell’s Soup searched for a way to make written content. The organization preferred its model to be related to the Thanksgiving festivities. As a final result, they came up with the Environmentally friendly Bean Casserole recipe in 1955. 

This recipe was in journals, newspapers, and even on their labels. To this working day, 50% of all Cream of Mushroom soups promote between November and January. It is served at an approximated 20 million Thanksgiving dinners each and every 12 months!

In 2022, quite a few possibilities to transform the holiday exist. For case in point, there are a whole lot of folks who comply with vegan, gluten-totally free, or keto weight loss plans. Offering a Thanksgiving-themed recipe that suits with a single of these eating plans can attract a lot of notice, specially if it is a fantastic 1!

Proponents of a nutritious lifestyle will adore much healthier versions of classic recipes. Your content can also offer lower-calorie thoughts for all these leftovers. Folks who do not appreciate the taste of turkey may perhaps enjoy information about Thanksgiving meat choices. Your articles can be as straightforward as suggesting incorporating a rotisserie chicken to your Thanksgiving lineup. Or it can be as appealing as the thought of acquiring and cooking a Turducken! 

For new immigrants celebrating their to start with Thanksgiving, you can emphasize ethnic twists on classic American recipes. These can incorporate new flavors to Thanksgiving and generate a ton of interest.

In addition, globalization and the web attract people today collectively from all around the earth. It is enjoyable to issue out that lots of other cultures delight in their individual Thanksgiving this time of 12 months! For example, just about every calendar year in autumn, Koreans celebrate a harvest festival accompanied by a feast recognized as Chuseok.

The potential to write primary phrases in other languages, such as Korean, Spanish, or French, can widen your viewers. Combining that with an inclusive method to Thanksgiving can provide more persons to your brand. 

Your material need to invite all those from all various backgrounds and cultures to partake in the American holiday break spirit. This technique can assistance produce compelling and distinctive Thanksgiving-themed articles.

2. Fitting Your Brand Into Thanksgiving

Fun recipes and new Thanksgiving strategies are wonderful, but what do you do if your manufacturer has absolutely nothing to do with Thanksgiving? What if your organization does not give related items for this getaway? Effectively, this doesn’t mean you just can’t harness the good inner thoughts that accompany the vacations!

Black Friday has been the answer for these forms of brands. Producing content that reminds people of the worth of mates and spouse and children can support you seize some of that spotlight. You can also hoopla up exclusive Black Friday discounts your model is presenting. 

The stage is to build written content that is not totally about Thanksgiving but incorporates the underlying Thanksgiving themes. Messages of kindness, neighborhood, and generosity are a surefire way to create successful holiday getaway content material.

For instance, if you own a serious estate organization, you can build written content about properties. Your written content can mention the great importance of picking a household with fantastic communal areas and a kitchen area that can make cooking easier for the holiday seasons. If your model is a vogue model, you can build material about what to dress in for Thanksgiving or enjoyable matching outfits for spouse and children pictures. 

As extended as you observe the principles of great digital citizenship, this kind of as inclusivity and thinking of the Consider acronym (is your articles accurate, useful, inspiring, necessary, and form?), you can create material that evokes the same thoughts that surround the holiday break.

3. Creative or Handy Thanksgiving Material

What if your brand has nothing at all to do with Thanksgiving, and you don’t treatment to be subtle? You can uncover artistic uses for your products or services and tie it to Thanksgiving. 

For case in point, Coca-Cola has printed arts and crafts ideas for small children, which involved working with their bottles for producing ornamental Turkeys. They even designed Thanksgiving recipes that use their drink! Cosmetics firms develop Thanksgiving-themed makeup tutorials. 

The alternatives are unlimited, and you can always discover imaginative techniques to make revenue with social media and vacation information.

If your brand has an straightforward tie-in to Thanksgiving, it’s typically ideal to provide beneficial assistance that men and women will be looking for close to this time of 12 months. Jennie-O, a preferred turkey corporation, generates a whole lot of useful written content appropriate before Thanksgiving. They even present a turkey hotline for all those on the lookout for enable cooking the fowl!

Your written content can give your audience or viewers assistance to support make their holiday getaway function a success. If you have completed this, you have received an vital area in the minds of your shoppers. 

Serious-existence, realistic facts looks dull, but it can assistance you tie into your audience’s feelings. They will try to remember when it was your guidebook that assisted them cook a excellent turkey for the very first time!

Your Thanksgiving information can supply a uncomplicated step-by-phase tutorial on how to cook dinner a turkey geared for inexperienced persons. It can be an post about distinct procedures to brine a turkey. Possibly way, presenting simple price to your readers and viewers can build your reputation in their eyes. 

Alternatively, look at building content material that other individuals haven’t believed of. Thoughts like how to set the table for Thanksgiving or how to adorn your home can boost your views.

4. Decide on the Suitable Material Mediums and Platforms

The medium and platform you use for your Thanksgiving articles are every little bit as important as the written content by itself. 

Videos are becoming the most well-known medium for new content. Modern study demonstrates that 88% of people want to see extra video information from their beloved brand names.

Deciding on the proper social media system is also essential. For example, the climbing recognition of Tik Tok has altered the type of content material we see on-line. Small video clip clips are employed as a sort of written content supply. They provide users a sneak peek that leads to far more prolonged material. Reels are valuable due to the fact they are limited, grabbing the consumer’s notice and engaging them to simply click on your url.

Doing work with influencers is another exceptional system of building interesting Thanksgiving content material. Sponsoring content material makes it possible for you to benefit from the creativeness and unique voice that arrives from doing the job with an established influencer whilst also plugging your manufacturer. It can support expose your small business to new audiences and open up alternatives for the long term.


It’s vital to start out setting up and timing your Thanksgiving articles in advance. This is to assistance your model advantage from all the great feelings that appear close to this time of yr. People invest a good deal of dollars throughout the holiday break year, so your enterprise will have to keep front of mind as shoppers begin setting up Christmas purchasing. They ought to imagine of your item or provider when figuring out what to do for Thanksgiving meal with the family.

Your written content can present resourceful and one of a kind suggestions for the Thanksgiving period. It can inspire your followers to include something new into their traditions. Your posts can also be centered about supplying your viewers with the most value possible – tutorials, recipes, or ideas and tips for the Thanksgiving food can be specifically practical.

What if your model doesn’t have a direct tie to Thanksgiving? Employing the timeless Thanksgiving information of love, generosity, kinship, and group can enable you in good shape in with the warm and fuzzy emotions that occur all over this common getaway.

4 Social Media Marketing Content Ideas for Thanksgiving [For Any Brand] visitor