Cisco Announces New Webex Integrations With Eloqua & Salesforce

Webex Webinars introduced new integrations with Eloqua and Salesforce to enable marketers combine webinars with their marketing automation and CRM platforms to acquire a holistic perspective of a prospect’s journey and respond to qualified prospects more quickly.

When paired with Webex Webinars, Eloqua permits consumers to:

    &#13

  • Register end users to Webex immediately from Eloqua forms or landing webpages
  • &#13

  • Sync Eloqua contacts instantly with Webex Webinar attendees
  • &#13

  • Segment contacts centered on Webex Webinar engagement data and
  • &#13

  • Integrate present lead scoring with Webex Webinar engagement info.
  • &#13

With Salesforce CRM and Webex Webinars integration, marketing and profits teams have a shared view of just about every purchaser activity and can handle details between webinars and Salesforce guide and buyer objects. With this integration, entrepreneurs can:

    &#13

  • Share direct and action information with revenue
  • &#13

  • Preserve databases thoroughly clean and
  • &#13

  • Attribute earnings to distinct webinar systems.
  • &#13

“Connecting webinars to the consumer lifecycle and desire gen is one particular of the most important benefits of this new integration,” said Aruna Ravichandran, CMO of Webex, exclusively to DGR. “It results in a frictionless relationship level making it possible for product sales and promoting to focus on their main intent: Setting up a pipeline and identifying potential clients.”