San Francisco ‘unicorn’ startup Tonal lays off 35% of staff

Tonal, a physical fitness tech startup and immediate rival to Peloton headquartered in San Francisco, introduced Wednesday that it would be laying off a 3rd of its team.

A corporation spokesperson confirmed to SFGATE that its “strategic restructuring” would outcome in a 35% reduction of enterprise staff members across all company departments, information that was exposed by CEO Aly Orady throughout a corporation all-workers meeting Wednesday morning. 

“While sales have ongoing to grow at an unprecedented rate, so have the expenditures of our small business, significantly in mild of the macroeconomic climate and world wide source chain worries,” a corporation spokesperson explained in a assertion shared with SFGATE. “This wasn’t an uncomplicated conclusion, but it was the accountable one, as it will enable us to honor our dedication to finest serve our associates as a wholesome enterprise for decades to come although escalating at a far more sustainable rate.”

The firm’s main products is a wall-mounted, 24-inch contact display with electronic weights and a suite of workout routines. With celeb endorsements and money backing from Klay Thompson, Steph Curry and Serena Williams — the organization has snagged some significant athletic bona fides. The business was valued at $1.6 billion very last year, creating it a scarce “unicorn” in the health tech area.

But with financial headwinds in the tech business at big — and supplemental troubles for providers whose business enterprise types thrived all through the COVID-19 pandemic — Tonal is headed for a time period of austerity, hoping to develop into “a self-sustaining organization with an emphasis on profitability,” according to the firm statement. 

Personnel will obtain at the very least 8 weeks of severance pay, enterprise wellness treatment benefits as a result of September and payments for COBRA by the stop of the 12 months, the spokesperson claimed. The corporation is also “offering prolonged fairness vesting” for all workers, granting them the opportunity to turn out to be shareholders.


CNBC, which was the 1st to report the information, stories that the organization employs about 750 men and women.

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