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The Litmus Team’s Favorite Emails of June 2022

The Litmus Team’s Favorite Emails of June 2022

We’re at the halfway place of 2022 and entrepreneurs are not slowing down. With the summer weather conditions in whole swing, makes are applying holidays and the climbing temperatures to their advantage to definitely capture subscribers’ interest.

No matter if it was a intelligent topic line, the excellent timing of a activated electronic mail, or some incredible examples of personalization—read on to see the e-mail that caught our eyes this thirty day period.

Jess Materna, Director of Solution Advertising


Subject matter Line: This new print is Ink-credible 🐙
Preview Text: Yea, it is an octopus.

MeUndies email example

Jess states: I enjoy the tone and personality of this electronic mail! 😂 It’s small and sweet—and cheeky (pun supposed). I adore the underwater/ripple impact on the primary graphic paired with the shut-up however of the print down below.

Jaina Mistry, Senior E-mail Advertising Manager 

Google Retailer

Issue Line: The Father’s Working day Gift Manual
Preview Textual content: Provide on the huge hugs.

Google store email example

Jaina claims: I have to applaud Google for constantly constantly accomplishing a terrific occupation of exhibiting variety in their emails, like in this 1 for Father’s Working day.


Subject Line: Our Pro and Small business price ranges are shifting

Todoist email example

Jaina claims: E-mails about raises in price ranges or alterations to products and services are hardly ever effortless to do proper, but Todoist did a fairly very good career with this a person. It is helpful, clear, and even solutions a bit about why the charges have increased.

Martyn Lee, Advertising Supervisor at Kickdynamic


Subject matter Line: Clearance! When it’s absent, it is absent!
Preview Textual content: Promotions to fit your price range.

Studio email example

Martyn claims: This e mail from Studio seriously grabs the consideration of the reader. By using the recipient’s initially title in the customized impression header, it promptly feels participating. When scrolling as a result of you’re satisfied with a vibrant electronic mail with a lot of fantastic features. What’s not to love?!

Boux Avenue

Subject Line: What’s on your packing list?
Preview Text: Discover your fantastic summer season fits…

Boux Avenue email example

Martyn says: This e-mail from Boux Avenue is beautifully timed: Everybody is arranging or using their summer time holidays. Along with the vacay-vibes theming, they also involved a entertaining poll inquiring readers which things they are most enthusiastic about purchasing.

Justin Lieberthal, Answers Engineer

Dense Discovery

Issue Line: 191 / Wished: YIMBYs and QIMBYs

Dense Discovery email example

Justin states:  Dense Discovery is an “always study.” This is putting the whole “Dense Discovery” newsletter in the operating for fantastic content material, more so than the electronic mail by itself.

There are so many explanations this email ought to be deemed greatest in class: easy nonetheless participating journal-motivated design, new and appealing content every one week (guide by a particular anecdote and musings from the e-newsletter author), and backlinks to awesome applications and sources I could in no way have arrive across. They even include  tasteful ads and classifieds that never just sense slapped on as an afterthought.

Maria Coleman, Senior Written content Marketing and advertising Manager


Topic Line: This leading doesn’t get reviews. It receives Enthusiast LETTERS.
Preview Text: Talking of stunning: 30% off our Gleaming Primrose Party

Anthropologie email example

Maria says: I love that you can see the scrolling “fan letters” or social proof immediately on opening the e-mail. The movement attracts your eye and you can’t assistance but read through why shoppers are loving this top. It creates an urgency to store and be seen in this enthusiast-most loved themed e mail.

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