#MartechDay: The 2022 Martech Landscape, State of Martech Report, Stackies, and more

There’s a day for everything.

Bubble Wrap Appreciation Working day. Sword Swallowers Working day. No Pants Day.

But there is no formal day on the calendar to admit and rejoice the martech occupation and all the fantastic, talented men and women who operate in it. Not to consider anything at all absent from Countrywide Artichoke Day, but I believe marketing and advertising technological innovation and operations execs are far extra deserving of recognition than individuals thorny, bitter greens.

So let’s rectify that.

Frans Riemersma of MartechTribe and I propose that the to start with Tuesday in May — this 12 months, May 3 — henceforth be regarded as Global Martech Day. #MartechDay

To rejoice the inaugural #MartechDay, Frans and I are planning a several factors:

• The launch of the model-new 2022 Promoting Know-how Landscape
• The launch of an accompanying 2022 Point out of Martech Report
• The ceremony for the 2022 Stackies: Internet marketing Tech Stack Awards
• A stay (and lively!) webinar on May well 3 which will contain all of the above

All of these will be fully free of charge, our contribution to the martech community that we both equally really like. We are also immensely grateful for the money aid of 6 fantastic martech sponsors — SAS, Workato, Amplitude, OfferFit, Goldcast, and a person much more to be declared — aiding to defray the expenses of our analysis.

Register right here for our May perhaps 3 webinar. You are going to also get the to start with copies of the 2022 Marketing and advertising Technological innovation Landscape and our 2022 State of Martech Report.

The 2022 Advertising and marketing Technology Landscape

Our last marketing and advertising technologies landscape was made in 2020, visualizing 8,000 distinct martech methods. I skipped executing a person in 2021 — a martech landscape sabbatical calendar year — for the reason that actually, the scale of this venture experienced gotten frustrating. Even for me, as huge of a martech nerd as you’re most likely to discover.

But past year, I started off collaborating with Frans Riemersma of MartechTribe, who is also a pretty huge martech nerd. Frans has been developing a European martech landscape for numerous several years, together with a dozen place-distinct landscapes (France, Germany, Norway, Denmark, Spain, and many others.).

Frans rekindled my passion for this challenge, and he experienced some severely enjoyable concepts about how to evolve it into some thing much more scalable and, eventually, a lot more valuable. So we joined forces and, along with a selection of qualified contributors, are rolling in the direction of an epic launch of the 2022 martech landscape on #MartechDay.

So what will the 2022 advertising and marketing know-how landscape look like? How lots of remedies will it deal with? What new styles will arise? And how will Frans and I live up to the guarantee of making it a lot more practical?

You are going to have to wait right up until #MartechDay, May possibly 3, to come across out. Occur register!

On the other hand, if you have additions or updates to the martech landscape that you want to advise, please fill out this form.

Every little thing Else on #MartechDay

In addition to the 2022 martech landscape and the accompanying Point out of Martech Report, we’ll also be saying the winners of the 2022 Stackie Awards on #MartechDay. And, of study course, publishing all of the Stackie entries for every person to share.

A Stackie is a single slide of a company’s martech stack — visually represented any way they obtain insightful and compelling. There’s no rate to enter The Stackies. On the contrary, we donate $100 to a charity for every qualified entry, up to a total of $10,000. (Offered the awful circumstance in Ukraine, this calendar year we are building the donations to the International Rescue Committee.)

Listed here are much more information of the Stackies and how to take part.

But all that is just what Frans and I are accomplishing to rejoice #MartechDay. We hope lots of some others will be part of in with their personal celebrations. Take your internet marketing ops group out to lunch. Send them flowers, chocolate, or wine. Host your possess fulfill-up with other martech pros in your location.

Martech is an amazing area — but an exhausting a person far too. Let’s just take one particular working day a year, #MartechDay, to officially cheer ourselves on.

Frans and I hope to see you on May 3 — but don’t forget to sign-up!

P.S. By the way, May possibly 3 is also Nationwide Paranormal Day, Countrywide Lumpy Rug Day, Nationwide Chocolate Custard Working day, and National Two Various Colored Shoes Working day. (Admittedly, these are all US holidays… consider that for what you will.)

It is technically possible to rejoice all 5 of these holidays simultaneously — monitoring a “ghost” in your martech stack, although sitting down on a lumpy rug, feeding on chocolate custard, and sporting two distinctive colored shoes. Kudos to people of you who pull that off. Remember to put up pictures.