Switching from Google Analytics—here’s what you need to know

Google has dominated the information analytics marketplace for so extended that it may truly feel overwhelming to switch. You may perhaps have reservations about an alternate platform mainly because you have been conditioned to think there is no other instrument that can stay up to Common Analytics.

We are right here to reassure marketers that is not the case—switching has under no circumstances been much easier. Especially considering the fact that Google recently announced they would be sunsetting their Universal Analytics platform.

If you produced it here, you are very likely to have by now finished your exploration on the pitfalls and limits of Common Analytics’ successor, Google Analytics 4. If not, it is really worth looking through ‘Google Analytics 4: downsides and limitations—is it well worth sticking all-around?’.

Possibilities are, you have taken recognize of the laundry list of challenges with Google Analytics 4 and are thinking about jumping ship. This could be mainly because of details high quality or limits, a deficiency of privateness-helpful functions, or transparency in dealing with data.

As a marketer or analyst, you need to have to make an educated final decision and pick the platform whose function sets fit your organization’s needs to procedure user-degree info although constructing belief with readers. This write-up will aid relieve some of the cognitive dissonances you could be going through. Let us get into it:

Which is far better, a free of charge program or a paid out just one?

It all comes down to the compromises and limitations you can take based on your undertaking. In this article are some crucial differences:

Free of charge system

No cost net analytics platforms constantly have constraints—whether it is reduced efficiency, lack of strong privateness capabilities, or sampled info. However, a no cost net analytics platform can assist you run your jobs correctly.

Sure platforms guarantee an quick update from totally free to paid and extra advanced variations. They also let you keep the set up, info, tags, etc., so you do not have to start off gathering data from scratch. Other individuals just do away with the constraints and elevate the rate.

Compensated solutions

Paid out possibilities defeat the limitations of their no cost forerunners and grant much more options for details selection and assessment. This includes the efficiency of the analytics system, facts defense, and intensive shopper assistance.

For many businesses, the regular info safeguards of public clouds are adequate. On the other hand, those people working in jurisdictions with strict facts privateness polices or very controlled industries, like finance or health care, may well have to have a private cloud or on-premises internet hosting. This is when obtaining a compensated approach would be needed.

Piwik Professional gives both equally a no cost and compensated system so different forms of businesses can get the company tailored to their desires.

Which is better, general public, personal cloud, or a self-host cloud?

Storing data on in-property servers used to be the gold regular for executing analytics safely and securely. Even though, cloud-dependent analytics platforms have been steadily gaining current market share.

Listed here is how they differ:

General public cloud

Public cloud is the most widely utilized product on the sector. Storage area is shared concerning all the companies that lease the surroundings from the exact organization. Community clouds are encouraged for small and medium-sized companies because they are far more cost-productive and a lot quicker to deploy than the other choices.

A downside of general public clouds is storing data on the external provider’s servers. The obligation for details safety rests with the company. Even though this may be effortless, it limitations how you can secure your info.

Some companies have to have to comply with strict interior details protocols or knowledge residency rules. With Piwik Pro, marketers can decide on involving 4 cloud web hosting options— Germany, the Netherlands, the U.S., and Singapore.

Private cloud

One more type of deployment is via a non-public cloud. This model is usually identified as “company cloud” or “organization cloud” due to the fact it is created completely for one particular organization. Corporations that want to, or need to independent their info from other cloud customers who pick non-public cloud. This gives them the usefulness of using the a general public cloud with improved knowledge protection.

A downside of a private cloud is the price is substantially greater than a public due to the fact it necessitates the developing of new infrastructure. Furthermore, the installation time for private cloud is usually extended than with general public cloud. For case in point, with Piwik Pro, the technical onboarding for private cloud shoppers requires about two weeks.

On-premises (self-hosted)

In an on-premises design, the infrastructure is developed and managed by the company or organization, with staff members possessing bodily entry to all methods. The enterprise retailers the info on its very own servers or servers that they hire or lease from 3rd functions.

Storing data in a selected site and acquiring whole physical entry to the infrastructure enables organizations to system personalized data securely. On the other hand, the prices related to the on-premises solution are sizeable and building and jogging your possess details center is a very long and challenging process.

Myths vs. Specifics about switching analytics platforms

In spite of the breakthroughs of alternate platforms, some businesses are hesitant to make the transfer absent from Google Analytics. To assist dispel common fears and provide recognition to other platforms, below are the prevalent misconceptions about switching:

I’ll lose historical knowledge

This is a simple fact, but not for long. Some options have created info importers in the wake of Universal Analytics currently being deprecated. 

Alternate options are not integrated with Google

This is a fantasy. Alternatives are made to perform seamlessly with other Google alternatives and partner items.

I skip some reporting abilities

This is wrong. Each and every option has one of a kind reporting capabilities, and some are very adaptable, allowing for for a lot more transformations and data exports than Common Analytics.

It is much easier to operate promotion campaigns with Universal Analytics

This is correct. There is deep integration with Google Analytics and Google Adverts/Google Marketing and advertising System, which gives accessibility to an in depth repertoire of details.

I’ll reduce my rank in Google Lookup

This is a myth. Alternatives’ customers do not report a decreased rank in Google Lookup. Make sure your site is speedy, mobile-pleasant, well-known (inbound links), and with finish metadata.

The place should really you go from here?

As the value of compliance with rules is developing, marketers need to think about analytics platforms that offer a comprehensive established of privateness capabilities.

Our intention with Piwik Pro Analytics Suite has normally been to give shoppers potent analytics abilities along with important privacy and protection characteristics.

Even though we can’t tell you precisely what platform is appropriate for your firm, we can assist with your investigation.

If you’d like to learn much more about Google Analytics options or get far more facts on the Piwik Pro Analytics Suite, take a look at piwik.pro.