Introducing ‘The Ultimate Guide to Content Marketing 2022’

The Greatest Manual to Written content Advertising and marketing” is one of our most preferred whitepapers to day. But soon after 3 years and 1,000+ downloads, we resolved it was time for a improve.

The information marketing and advertising business has entirely remodeled since our whitepaper’s release in 2019. The rise of digital media and the impacts of the pandemic are two significant catalysts for transform that impacted how audiences consume written content. In switch, content material entrepreneurs have experienced to alter their strategies to healthy our new fact.

We sifted as a result of Content Internet marketing Institute’s yearly articles internet marketing investigation to identify the main shifts that have happened in the field since 2019. Here’s an overview of what we observed:

The Evolution of Content Marketing. In 2019, 74% of companies rated their content marketing efforts as successful. In 2022, 80% of companies rated their content marketing efforts as successful. In 2019, 68% of companies were able to build credibility and trust through content marketing. In 2022, 75% of companies were able to build credibility and trust through content marketing. In 2019, 43% of marketers used video in their content marketing strategies. In 2022, 66% of marketers used video in their content marketing strategies. In 2019, long-form content was the No. 1 content asset created and used by content marketers. In 2022, short articles and posts were the No. 1 content assets created and used by content marketers. In 2019, 77% of content marketers used analytics tools. In 2022, 83% of content marketers used analytics tools. In 2019, 72% of the most successful content marketers measured ROI. In 2022, 90% of the most successful content marketers measured ROI. Sources: CMI's 2019 and 2022 B2B Content Marketing Research Reports

As you can see, articles marketing and advertising just isn’t what it applied to be. It is really additional potent — and extra elaborate — than ever just before.

Because of this, the Affect & Co. crew spent the previous quarter revamping our outdated material promoting manual to produce an improved one particular that demonstrates today’s sector and its evolution around the past three years. This way, marketers can come to feel assured in their skill to interact present day consumers.

The brand name-new edition of our material advertising manual incorporates:

  • 11 additional internet pages of expertise.
  • 2022 field trends and stats.
  • New interactive templates.
  • New action-by-stage checklists.
  • A contemporary, contemporary style.

Think about it your go-to handbook for generating and utilizing content that achieves your company’s organization plans. Down load your absolutely free duplicate under!

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